An Examination Of Aspects In Shopping Sites

Or, to use the industry lingo, "global is out" and "multi-local" is in. Image copyright Getty Images Image caption A well-known brand in the West, eBay had to change its tactics to succeed in China But it's not easy. Online auction site eBay is one of the world's best-known firms, boasting 167 million active buyers and reporting just shy of $9bn (7bn) in revenues last year. Yet when it first tried to launch in China it failed . The difficulty of competing with local rivals meant that in 2006, a mere two years after entering China, it was forced to admit defeat and shut down its main website

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